Culture and values
Hurtigruten's vision is to be the world leader in exploration travel.
In 2014-2015, Hurtigruten repositioned its brand, and established new and higher requirements for their corporate culture.
Specifique contributed to this cultural project, named "We @ Hurtigruten". The aim was to help align the experience of the Hurtigruten brand for both customers, potential employees, partners and other stakeholders, with the new vision of the company. All employees, managers and employees in all offices and vessels were the target group for the project.
Specifique first developed an educational concept for all leaders in Hurtigruten, where the focus was on new strategy and new ambitions. We conducted two sessions in Tromsø using digital dialogue tools for approximately 400 people.
Subsequently, we developed a Dialogue mat which focused on the core values that form the basis for the choices each employee takes in everyday life in order for the company to achieve its goals. The dialogue was used in a large number of workshops with all employees over a period of 3 months. These tools created a consistent and consistent understanding of goals, ambitions and values - operationalized for the unique position of each employee.