The birth of Nespresso
The Nespresso journey started with a simple but revolutionary idea: enable anyone to make the perfect cup of espresso – with exquisite crema, enticing aroma and rich flavour, just like skilled baristas. Nestlé Nespresso SA adopted this idea and pioneered the concept of “premium” portioned coffee. Suffice it to say they succeeded.Nespresso’s challenge during their […]
The People in Posten and Bring
Defining clear goals and strategies is difficult for every company, but none of this matters if you cannot get the company to move in the right direction. Posten and Bring (the Nordic Postal Service) have defined their primary objective to become a Nordic, integrated and industrialised corporation with customer focus and execution power. In order […]
