Salvaging a reputation
In 2015, The United States Environmental Protection Agency (EPA) discovered that Volkswagen had intentionally programmed turbocharged direct injection (TDI) diesel engines to activate some emissions controls only during laboratory emissions testing. The programming caused the vehicles' NOx output to meet US standards during regulatory testing, but emit up to 40 times more NOx in real-world driving.
Subsequently due to this scandal, in 2016 the Volkswagen Group had to recall 8.5 million cars in Europe. Møllergruppen is a Norwegian importer of Volkswagen, and immediately had to prepare for how to handle the challenges it represented - both practically and reputably.
Specifique developed a comprehensive process plan for how Møllergruppen could mobilize its entire dealer network efficiently.
The following goals were set:
- Communicate expectations of what 2016 will entail for Møllergruppen and each individual dealer
- Develop local initiatives that will best take care of the opportunities and limit potential harm caused by the scandal.
The solution consisted in developing a Dialogue Mat that was used at the location of each dealership at the same time; 17:00 on 20th January 2016. Support material was also developed in the form of videos and a website.
This resulted in Norway's largest group work, with 4000 employees simultaneously working to gain a common understanding of the importance of standing "shoulder to shoulder" through 2016.
The outcome was an increased awareness of what is required by the organization and a variety of local measures were implemented as a result of ideas among the employees.